3 Social Media Myths Busted...

Social media is a powerful technology but it’s also misunderstood. In its simplest form, and originally the main reason for the creation was that social media was and still is a way to connect with old friends from childhood, school, and family, and a way to share snippets of your daily life. In its more complex form, social media is a unique way to market your business and products to the entire world in a short amount of time. It excites me so much what social media can do for the beauty business owner of today and the opportunities you have to grow your business with it.

While you can take months or years to study the intricacies of social media and craft business strategies, you don’t have time for that and really shouldn’t have to worry about it, but there are three common myths that I want to bust about social media so keep reading!

Myth #1: You must use every single social media platform.

Expanding your reach is certainly a goal for beauty business owners as that yields more sales and clients, which equals increased income. However, the real question to ask before signing up for every platform is: where is my ideal client hanging out?

Using Facebook just because it has over 1 billion users doesn’t mean those 1 billion users will find you and start purchasing. Identify your ideal client and find out where they hang out. Those are the platforms you should use. We are drawn socially to Facebook and Instagram but if you have a corporate clientele you might like to explore LinkedIn.

Myth #2: Aim for every post to go viral.

It’s always fun to see a post go viral especially as REELS are getting so much traction.  They are usually entertaining, but of the viral posts you’ve noticed recently, could you say that it solved a problem and made that business money? Well YES, and No, sometimes it’s not what you do at the moment that makes the money but in the connection you make with your audience that gives you the return on investment.

However, not every post has to have thousands of views to be successful!  Aim to provide value in your posts mixed in with some of your personality as opposed to aiming for shock or entertainment value. Your ideal client wants to learn from you so your valuable lesson will be heard and remembered long after the latest viral video fades away.

Myth #3: Having a large number of followers equals increased profits.

It sure is an ego boost to see a large number of social media followers but are these followers interacting with you? Are they liking or sharing your posts? Are they leaving comments? If not, then chances are they are not your ideal client, and chances are they will never purchase one of your packages.

Evaluate your own posts. Be creative with your posts and watch for audience interaction. This directs back to the need for niching down to your ideal customer. You’re not speaking to everyone; you’re speaking to a small fraction of the world’s population. Pay attention to finding that demographic and the number of engaged audience members will follow, as will the profits. 

If you love the sound of the above but just have no idea where to start why not ask what other beauty business owners are doing inside our free community – Beauty Business Co Society